Friday, May 28, 2010

HOLD YOUR LINE - Not just another cycling club

Just a Bite Cake Pops is proud to be partnering with Michele Landry Designs to sponsor a new cycling PLUS club... based in Newport Beach but open to all. You might see our gear in Arizona or in other select places around the country. Michele Landry, artist and athletic rock star decided it would be fantastic to bring the group of friends that train and play as a group, together in a bigger way with custom cycling kits (a kit is the outfit that you always see cyclists crusing around in, you know, the matchy matchy spandex get-up) that promote our mission (more on that later) and that just happen to look and feel amazing.

Landry is a natural athlete, yes, but she also has a gift for the visual arts. From interior design to handmade designer jewelry, she just plain makes things look good. Including the HOLD YOUR LINE kits you see in the photos. If you look closely, you will see the Just a Bite logo front and center on the jersey and what's that sticking out of the back pocket of the jersey - OMG IT'S A CAKE POP. What better fuel for a long ride than a cake pop, better eat it before it melts.

In addition to Michele Landry Designs and Just a Bite Cake Pops, you will also see featured our other partners, Edge Cycle Sports , a triathlon gear store in Irvine, Palmer Design (she created that fantasic logo for Michele with the hummingbird and the HOLD YOUR LINE logo), Skirt Sports (absolutely amazing running and athletic apparel for women - the ORIGINAL running skirt company), and Massage 360.

And there's more, members of HOLD YOUR LINE also enjoy great discounts with each of our sponsors - 20% at Just a Bite Cake Pops.

As a group, we train hard, we play hard and we race hard (then we eat cake pops). It's about having fun and looking and feeling your absolute best while doing it. Our partners exemplify these philosophies. Below - you will see some explanation of the "HOLD YOUR LINE" phrase we keep mentioning. The references are to cycling but it is clear that these principles translate well to our everyday attitudes, interactions and aspirations. Keep your eyes peeled for HOLD YOUR LINE team and in the meantime, hold YOUR line.

1) Do not make any sudden changes in the path you are following
(Life translation: Be reliable)

2) Riders who are following you should have confidence in you that you will hold to the line that they see you traveling in
(Life translation: Stay consistent)

3)Ride smooth, with no real sudden movements, direction changes, or hard braking (Life translation: Be respectful and kind to others)

4)If you're riding in a group, then you need to be aware of who is beside and behind you with an overlapped wheel. If you keep moving around in front of them, you are going to cause a major pile up, so look over your shoulders and just be aware of riders around you
(Life translation: Treat others only as you consent to being treated in the same situation)

5) You must plan your line and speed through the curve and not just go into it and without being worried with the other riders
(Life translation: Do not be selfish)

6)It's not hard. If you're behind someone and you watch them as they go into a turn you can get a picture of what their line through the turn will be -- or at least should be. You'll also have an idea of what your line will be and hopefully it will be the line that people around you are taking into account for their lines through the turn
(Life translation: To apply it, imagine yourself on the receiving end of the action in the exact place of the other person (which includes having the other person's likes and dislikes). If you act in a given way toward another, and yet are unwilling to be treated that way in the same circumstances, then you violate the rule.

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